My research at NTU encompassed the creation of a think tank focused on game design and development. Game Design for Entertainment: A Content Development Think Tank. The project is an idea that incubates game research focusing on creating unique visuals and gameplay concepts. Much of video game research looks at the psychological effects of violent and aggressive gameplay on the user. Our research will look at appeal in visual characterization and interaction, e.g., game design. This research is focused on content development borrowing from contemporary game concepts ideas for consumption in popular culture. Our methodology, a collaborative research project, will examine technical aspects of game design and integrate it with research that examines popular trends.